There are so many misconceptions regarding the secondary ticket business. Let me address a few of the common misconceptions.

1. How many tix do you think ticket brokers purchased for the Paul McCartney concert? Answer: Less than 400 tix!
2. Why were tickets listed for sale prior to the pre-sale on broker websites? Answer: Brokers taking a calculated risk and entering speculative tix. (VIPTIX does not play that game)
3. We got shut out at the box office because of ticket brokers and bots! Answer: True there are ticket brokers that use bots (VIPTIX does not) but the harsh reality is demand far exceeds supply and it is especially true for this mega Paul McCartney show! Again, a very good estimate is that less than 400 or approx. 2% of the tix were bought by ticket brokers.
4. How can sites like VIPTIX.com or Stubhub offer so many tix to a sold-out concert? Answer: The average fan/ ticketholder now has an efficient means to resell their unwanted event tix. Again, sites such as VIPTIX.com and Stubhub link and provide a service for buyers and sellers.
5. Are Brokers bad for the industry? Answer: In my opinion, ticket brokers provide a much needed service in the industry. In the old days, once an event was sold-out there was no secondary market where the average fan could safely buy or sell tix. During my days in the Prime Seats Aud box office, I would field calls of clients looking to buy and sell event tix. I would exchange phone numbers of buyers and sellers. That was our Ah-ha moment and in 1993, that’s how we got our start in the business. Today, the process is so much more efficient and in my opinion, everybody wins.
6. Ticket brokers control the secondary market prices! Answer: Huge misconception! It’s Economics 101- supply and demand. There are many events on VIPTIX.com right now where our clients can buy tix for less than the face-value price offered at the box office. One great example is the One Direction concert next week at Ralph Wilson Stadium. Any Bills or Sabres season ticket holder can attest to how difficult it was to even give tix away the last few seasons.

Nick Giammusso
President & CEO
VIPTIX.com
505 Main St
Buffalo, NY 14203
nick@viptix.com

For the past 3 weeks, many Buffaloians have walked past 505 Main Street, in Buffalo, wondering what was going on inside. After Buffalo United Martial Arts studio moved down to River Works, the space became a permanent home to VIPTIX, a ticket sales company. VIPTIX made its way to downtown Buffalo from Williamsville, NY because owner, Nick Giammusso, saw an opportunity for his business to grow. Centralizing his location to downtown would make buying and selling tickets faster and more convenient for him and his customers. With the Threatre District, First Niagara Center and Coke-a-Cola field all in walking distance of this new location, VIPTIX found its self in a prime location for success.  The only problem was, with the lack of signage on the building, no one knew the VIPTIX business was there. This problem was quickly resolved with the addition of three major signs to the Main Street space; one representing the 505 location, one showing the VIPTIX flashy logo and one silhouette of fans at an event. These three signs have drawn much attention to the space and really made the customers and employees feel at home!

The next step for Nick and 505 is to fill the vacant side of the building with a long term retail tenant. He has now owned the building for 3 years and has had plans to move his business in
here from the start. With the relocation finally complete, Nick can start to find a tenant that would fit. Not only is he trying to fill the vacant space, but Giammusso has plans to expand the building.

“I do plan on adding two additional floors of apartments to the building in the future once a tenant is secured in the first floor retail space,” says Giammusso. When it is all said and done, 505 Main Street will be for ticket sales and whatever retail endeavor comes its way. Catching the eyes of people walking in the city of Buffalo, 505 Main Street is no longer a building in question, but a destination for potential customers. Come on down and see what all the fuss is about!!